Dirt Devil Vacuum Introduction
Many people use the popular handheld vacuum cleaner called a Dirt Devil. It even comes in a bigger model for around the house and a smaller for an RV or apartment. But many people use it in their car. The brand name also includes carpet cleaners and larger handheld vacuum cleaners.
In 1905 the company which would later create Dirt Devil began. In that year Royal Manufacturing came up with the Cyclone. The Cyclone sold over 25 million units. This vacuum had a metal case.
In the 1980s Royal Manufacturing came out with a vacuum with a plastic case. This line was marketed as the Royal Dirt Devil. Royal gradually dropped from the name. The two word name was better.
The company continues to sell the Royal line. These vacuums are more expensive and better built. The company isn’t known as Royal, however – they use a new name. That name is TTI Floor Care North America. TTI is an abbreviation for Techtronic Industries which is a company in Hong Kong that makes other vacuum cleaners like Hoover. It’s not uncommon for this to be the case in the modern business world. Companies merge into one|A parent company buys up competing companies. Then those companies continue to operate under various brand names. Each line is developed and marketed. This happens because companies want to keep leveraging successful products.
From 1995 to 2005 the Dirt Devil had a distinctive and well-known slogan. Mention Dirt Devil and people would repeat – nothing escapes the power of a Dirt Devil. In 2005 the slogan was changed to Fight Dirty. It’s not as catchy.
Dirt Devil came out with a hand vac in 1984. Its agitator brush brought up the dirt hidden deep in carpets. There was a hose for reaching into corners and under furniture. Over 25 million of these were sold – the best selling hand vac of all time. The result was big profits.
11 years later, 1996, an upgraded model was introduced. This Dirt Devil was called the Ultra Hand Vac. It featured increased suction power, as well as an extendable hose that folded into the unit. It’s still for sale in some shops.
In 2005 Dirt Devil began selling its classic model. This one had a filter and collected the dirt in a plastic cup. That meant it was bagless. People were tired of vacuum bags.
Dirt Devil is a popular brand that shows no signs of becoming obsolete.
