Sharp Air Purifier Review – 5 Key Factors Model Basis
Kicking off our debut Air Purifier Review – 5-Key Factors Model, we are beginning with the Sharp Air Purifier Review.
Our earlier post discussed at length about the Scientific Peer Review that is lacking in the ionic air purifier market. In this regard, we have extended our model to include Scientific Peer Review as a fifth key factor. This is notwithstanding that it will be a blank space. We would be thrilled if the empty space will set off a budding scientist to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would be no surprise if every marketer of an ionic air purifier will then quote me!
Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be a century old, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.
Apart from impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not complete transparency, but enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
In a transparent move seldom seen in the corporate world, the marketing strategy for Plasmacluster Ion Technology is made known. Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.
(b) Phase II
Focus on “academic marketing”, an approach that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic organisations and developing consumer products based on this proof. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its efficacy against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.
These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.
Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article, accessible via the widget on our blog.
No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their massive investment in the ever-improving cutting edge technology and their intense determination in academic marketing leave no doubt in our minds that they will succeed, sooner rather than later.
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