Correlation Of Price To Quality Of Wine
Is that how the world is these days? Money. Money is the ambition factor for almost all of our behavior. We eat, sleep, and breathe ways to earn extra money and make life a little simpler for us to live in it. It can make or break relationships, and it is a sad thing that the world is so attached to money and how to obtain it.
Can you associate the cost of things to the actual quality of the product? In most cases this is factual, such as a Ferrari is a much greater quality car than a Civic. But when it comes to wine, sometimes we use the taste of the wine in direct correlation with the price of the wine. Did you know that if you pay excess for a bottle of wine, such as $75, you are likewise to judge the quality of the wine higher than if you paid only 5 dollars for it? Placebo effect in its classic structure. I’m happy with my bottle of 2007 Seyval wine for less than 20 bucks, tastes just fine.
Caltech and Stanford admitted a study where they administered a glass of wine to test subjects. Beneficiaries were informed it was anywhere from a $5 bottle of wine to a $90 bottle. They also controlled brain wave scans to present the different brain activity in correlation with the wine/price complex. The final result concluded that people endure their reality in the way that it is presumed to be, but not as the physical reality is. In their minds, they made the wine taste greater, not their taste buds making the wine better. Maybe they should label 2008 Chambourcin wine as a $60 bottle then to increase the fake quality?
An additional study was shown in Bordeaux gave 54 wine tasters two different glasses of wine, one white and one red, with very incomparable taste notes. They then presented the white wine again the next day, this time with red food coloring making it seem like a red wine. They totally changed the tasting notes of the white (colored red) wine to almost the same as the genuine red. So insight can even inspire our tastes? On that note, I’ll take a glass of my favorite cherry wine and try to pretend its a $90 bottle!
